I’m Sooyang, a Product Designer, currently crafting shopping and training experiences at Gymshark. Before this, I worked as a freelance designer across diverse industries such as fintech and e-commerce.

My design practice includes product design, prototyping, storytelling, research and design system. I also enjoy motion and interaction design.
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With a background in craft, I approach designing digital experiences with an artisan's mindset. I weave together visuals, interactions and strategies to create a cohesive journey.